Bring something fresh and magical to your customers! 

Through our Bespoke & Licensing collaborations, we work with iconic venues, retailers and manufacturers to sprinkle some of Lucy's magic to a wider audience. Lucy can capture the magic of a venue or a design brief and bring to life all the details that help make a visit more memorable or a range more covetable.  Her bespoke designs translate beautifully into product ranges which offer something truly unique to engage and delight customers and deliver additional sales across a wide range of product categories.  Our customers have had most notable success with the following:

  • Art prints (including limited editions)
  • Greeting cards (Everyday and Christmas packs and singles)
  • Gift products (tea and biscuit tins, chocolates, puzzles)
  • Ceramics (mugs, tea pots)
  • Linens (tea towels, tea cosies)
  • Christmas products (decorations, advent calendars)


Bespoke Design & Licensing of Lucy Loveheart art has seen huge growth in the past few years and we are developing new partnerships every year.  A large part of this success is that licensing has enabled retailers to offer an exciting point of difference from their competitors and to offer their customers a taste of Lucy's work at an accessible price.  

How we work 

Following a visit to a location (to capture Lucy's imagination) or development of a creative brief, Lucy creates an original piece of artwork from which all products are then developed.  We are able to produce art prints, greeting cards and advent calendars and sell to clients as finished goods.  All other product categories are developed under license.


Some of the places we've worked with

Here is a flavour of some of the places we've collaborated with, old and new:


 We have had particular success over recent years in the following locations:

  • Chatsworth House, Derbyshire
  • Kew Gardens, London
  • Holkham Hall, Norfolk
  • Blenheim Palace, Oxfordshire

And we are very excited about our most recent collaboration with Marks and Spencer with a range of Beauty gifts launching for Christmas 2017.  You can view their range here.


Some of our beautiful bespoke ranges


Blenheim Palace



Chatsworth House


Royal Horticultural Society


Holkham Hall


Interested in finding out more?

If you are interested in a bespoke or licensed range for your venue or business, please do drop us a line at  Of course, we can't work with everyone and we have to choose venues which are the best fit, but we are always open to ideas!