Lucy Loveheart – artist, illustrator and designer has produced a wonderful range of paintings, prints, children’s books, giftware and fabrics, many of which have since become collectors items.

Lucy has developed her distinctively naive style into highly sought after and recognisable products.

Her work has been used in many different areas, from publishing, fabrics, and ceramics to cards, murals, advertising and catalogues – not to mention her own paintings which sell in galleries or are privately commissioned.

Magic, daydreams and enchanted worlds…

Lucy draws inspiration from such areas as childhood memories, the world of make believe, magic, daydreams, enchanted worlds of fantasy and her love of nature and the wilderness. These give her work a timeless, childlike and optimistic feel that has built up a huge fan base.

Her paintings are adorned with hearts, flowers, stars, stickers and glitter and she usually works in watercolour and collage on handmade recycled papers.

Recent projects

Lucy’s most recent and exciting project is to work for ‘My World’, a new magical brand of Fairtrade organic chocolate for children.

This was launched at Waitrose and the Co-op during 2009.

Other projects include a major collection of cards, prints, wrapping paper and ceramics for Susie Watson Designs; a series of children’s books for Zero to Ten, written by her mother which have sold almost half a million copies worldwide; and a range of mermaid, fairy and Loveheart products for Boots.