Welcome to the magical world of Lucy Loveheart...

Lucy Loveheart is an internationally-renowned artist, illustrator and designer based in the heart of rural Norfolk.  She trained for 6 years, first at Ipswich & Norwich schools of art and then at the Royal College of Art in London.  Lucy has developed her distinctively naive style into highly sought-after and recognisable products.  Her work has been used in many different areas, from publishing, fabrics, and ceramics to cards, murals, advertising and catalogues - not to mention her own paintings which sell in galleries or are privately commissioned.  Lucy has also worked with Cafe Rouge and has developed fabric and wallpaper ranges in the past with Liberty.  She then went on to create a series of children’s books with over 16 titles which have sold worldwide.  Lucy draws inspiration from childhood memories, the world of make believe, magic, daydreams, enchanted worlds of fantasy and her love of nature and the wilderness. These give her work a timeless and optimistic feel that has built up a huge fan base.  Her paintings are adorned with hearts, flowers, stars, stickers and glitter, and are created in watercolour on handmade recycled papers.
Here is a video to tell you more...


Lucy News

We are now open to Trade!

Trade customers can now buy directly from Lucy Loveheart. Most of the products here in our online shop are available.  

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New Lucy Loveheart collections launched

We have just launched 4 brand new collections which are now available in our online store and at selected retailers around the UK.  

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The Magic of Kew and Lucy Loveheart

A beautiful new painting has just launched at Kew Gardens called The Magic of Kew, depicting all of the well known icons of Kew.

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